At ItGate we have adopted the following concise definition of corporate branding: all activities that express a company's essence and make it unique.
To identify a company's essence, we examine its history, determine its present image in the eyes of potential customer and distill the perceptions of its employees. Our analysis reveals the heart of the company. From there we can devise the means of shaping and expressing its essence.
ItGate's comprehensive corporate branding work covers communications, including CI and advertising, as well as new product and business development. We also serve as consultants on how to optimize a company's organizational structure, manage and train human resources and bring vibrancy to the corporate culture.